Clothing line, ‘Drop Dead’ have been in deep trouble for publishing pro anorexic advertising campaigns earlier during this week. The ASA (Advertising Standards Authority) released a statement about the series of ads saying they were “underweight and looked anorexic”.

Oliver Sykes, Bring Me The Horizon lead singer and the creator of Drop Dead, has not made a statement defending the ads but has allowed the ads to continue being banned until further notice.

What is this actually teaching the youth of today? What type of image does this create for young girls? What message does this image portray? Also, what IS attractive about this advert? Bikini adverts are meant to be sexy, alluring and CURVACIOUS, not deathy, weak and flimsy. C’mooonnn son!

Lets compare, BOY and GIRLS: which ad is better?

a)

OR

b)

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